Proactive Target Letters
What is a target letter?
Target letters are a unique and proactive type of job search correspondence. This type of letter describes your interest in a company that you have identified as a potential employer. The operative word here is proactive. It requires doing some homework that you will incorporate into your letter to highlight why you have taken a special interest in that company. Target letters also require follow-up.
How can target letters help me?
Introduce you to companies that are not advertising openings
Open doors to hidden opportunities
Must be directed to an individual with hiring authority - i.e. Ms. Ashley Hannah, Director of Marketing
Require your research to be current and complete; visit the company's website, call the company's main number listed to insure that you have the correct address, spelling of the name, etc.
Require follow-up with a phone call